interior space department store
In a world increasingly dominated by online shopping, brick-and-mortar stores face the challenge of creating engaging and immersive experiences to attract customers. BSMART , a creative agency specializing in branding and interior design, recently tackled this challenge head-on with their redesign of a department store’s interior space.
Service:
Branding
Industry:
Vending Machines
Published:
February 2024
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Key takeaways from BSMART's approach
- Experiential Focus: The design prioritizes customer experience, aiming to create a space that is not just visually appealing but also functional and inviting. This is evident in the thoughtful layout, comfortable seating areas, and clear navigation.
- Brand Storytelling: The interior design acts as a canvas for the department store’s brand narrative. Through carefully chosen materials, color palettes, and visual merchandising, the space communicates the brand’s values and personality.
- Modern Aesthetics: The design incorporates clean lines, contemporary furnishings, and a minimalist aesthetic, creating a sophisticated and upscale atmosphere.
Project Details
Outcome:
The final branding package for khotwetkhair successfully captures their essence as a trusted provider of e-commerce. It positions them as a modern, tech-savvy brand with a focus on innovation and client satisfaction.
Key Deliverables:
- Logo Design
- Brand Guidelines
- Color Palette and Typography
- Visual Identity for Digital and Print
